Total Wine at River Edge Crossings put on a great event this past weekend to kick off the season - the Oktoberfest and Seasonal Beer Celebration, chock full of good people, free food, and plenty of samples to go around. Â It was a great way to bring attention to craft beer, especially the seasonals which have just been released. Â They are planning on doing monthly events such as this to create greater awareness regarding the variety of beers available. Â I think this is a great idea, especially for a store with as much foot traffic as Total Wine. Â More places need to spread the word about craft beer!
The Sam Adams booth, manned by associate Rob, drew particular attention. Â They had six different beers to try and Rob was very knowledgeable about them all. We sampled Cherry Wheat, Boston Lager, Oktoberfest, and Latitude 48 IPA. Â It was located in the center of the store and really started to draw a crowd. Â Once a few people started trying samples, more and more people wanted to see what the fuss was about until the booth had a consistent amount of people sampling Sam Adams.
There were showings by other breweries such as Saranac, Leinenkugel, and Blue Moon.
They were serving up potato pancakes in the morning and bratwurst with a side of apple sauce in the afternoon. Â Even better, it was free!
You can't go to Total Wine without exploring their single bottle section.Â They have rows and rows of domestic and imported craft beer which you can mix and match to create your own six pack - a solid collection, although nothing extremely rare jumped out at me. Â We grabbed a variety of beers including a Lagunitas Little Sumpin' Sumpin' Ale, a Fort Collins Chocolate Stout, and a Smuttynose Robust Porter to name a few.Â This was a great event, especially if you're going to peruse for a little bit anyways - might as well enjoy a few samples while you're there.